There are days in the crypto world when a quiet, steady drumbeat turns into a full-blown symphony. Wednesday was one of those days for Strategy, the company once known as MicroStrategy. It closed the trading session with an all-time high market capitalization, hitting a remarkable $128.4 billion.
- Strategy, formerly MicroStrategy, achieved an all-time high market capitalization of $128.4 billion. This milestone coincided with Bitcoin’s price surge.
- The company’s stock, trading under MSTR, saw consistent growth, with a 36% increase over three months and a 174% climb over the past year. This reflects the market’s positive response to their strategy.
- Strategy is the largest corporate holder of Bitcoin, owning roughly 2.86% of its total supply, a bold move that has drawn attention in traditional finance.
This milestone arrived in the same week Bitcoin, the digital asset at the heart of Strategy’s unique approach, soared past its own record, touching prices north of $122,000. It felt like a validation, didn’t it, for those who have watched Michael Saylor’s unwavering conviction for years?
Strategy’s stock, trading under the ticker MSTR, finished Wednesday up 3%, settling at $455.90 per share. Nasdaq data confirms this solid performance. If you have been following along, you know this is not a sudden jump.
The company’s returns tell a story of consistent growth. Over the past three months, MSTR saw a 36% increase. Looking back a full year, the stock has climbed an impressive 174%. These numbers speak volumes about the market’s response to their strategy.
At its core, Strategy is the largest corporate holder of Bitcoin. As of July 14, the company held a staggering 601,550 BTC. Think about that for a moment. That hoard of digital gold was valued at over $73 billion.
This means Strategy owns a significant chunk of Bitcoin’s total supply, roughly 2.86% of it. It is a bold position to take, one that has certainly raised eyebrows in traditional finance circles.
The Block’s Data Dashboard shows the firm’s average purchase price for Bitcoin sits at $71,270 per token. This figure offers a glimpse into the company’s long-term accumulation strategy, buying through various market cycles.
It is a strategy that has paid off handsomely, especially with Bitcoin’s recent price movements. Saylor himself has often spoken about Bitcoin as a superior treasury reserve asset, a digital property that holds its value over time.
An Unexpected Shareholder
Now, here is where the plot thickens a bit, offering a touch of irony. Investment advisor Vanguard Group, through its various funds, was recently revealed to be Strategy’s largest shareholder. You might recall Vanguard’s previous stance on Bitcoin.
They once publicly called Bitcoin an “immature asset class.” It is a curious turn of events, isn’t it? One of the biggest names in traditional finance, known for its cautious approach, now holds a significant stake in the company most synonymous with Bitcoin exposure.
This move by Vanguard, whether intentional or a byproduct of their fund structures, highlights a quiet shift. Even if they remain skeptical of Bitcoin directly, their investment in Strategy suggests an acknowledgment of its market presence and performance.
It is almost as if the market is forcing a conversation, even among the most conservative players. The sheer scale of Strategy’s Bitcoin holdings makes it a unique investment vehicle, a way to gain exposure to the digital asset without directly holding it.
This dynamic creates an interesting bridge between the old guard of finance and the new frontier of digital assets. It shows how intertwined these worlds are becoming, sometimes in surprising ways.
The market often finds ways to pull everyone in, doesn’t it? Even those who prefer to keep a safe distance. Strategy’s success, driven by its Bitcoin bet, has clearly become too significant to ignore.
Bitcoin’s Steady Climb
Of course, Strategy’s fortunes are closely tied to Bitcoin itself. As of publication, Bitcoin traded at $119,974, showing a 2.61% increase within the past day. The Block’s BTC Price Page provides these figures.
Bitcoin also recorded a robust $47.8 billion in 24-hour trading volume. This level of activity underscores its liquidity and global reach. It is not just a store of value, but a highly traded asset.
The digital currency maintains a market capitalization of $2.4 trillion. This makes it the largest cryptocurrency by a significant margin. Its dominance in the digital asset space remains unchallenged.
The journey of Bitcoin, from a niche technology to a trillion-dollar asset, has been anything but smooth. Yet, its resilience and continued growth attract attention from all corners of the financial world.
Strategy’s performance serves as a powerful case study. It demonstrates how a corporate treasury can leverage Bitcoin not just as an alternative asset, but as a core driver of shareholder value. It is a bold experiment that has, so far, yielded impressive results.
What does this mean for other companies considering similar moves? Only time will tell, but the blueprint is certainly becoming clearer. The conversation around corporate Bitcoin adoption seems to be shifting, from “if” to “when” for some.
The Block reached out to Strategy for comment on these recent developments. We will be watching closely to see how this story unfolds, and what new heights both Strategy and Bitcoin might reach in the months ahead.

