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Ryan Cohen Bets Big on GameStop’s Bitcoin Gamble

April 4, 2025
in Bitcoin
Reading Time: 2 mins read
Ryan Cohen Bets Big on GameStop’s Bitcoin Gamble
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Ryan Cohen, the man who arguably steered GameStop back from the brink, just doubled down. He bought another $10.78 million worth of GameStop shares – 500,000 of them, to be exact. That brings his total stake to 8.4% of the company. It’s a move that’s got people talking, especially considering GameStop’s recent, rather unexpected, foray into Bitcoin.

  • Ryan Cohen increased his stake in GameStop by purchasing an additional $10.78 million worth of shares, signaling his continued commitment to the company. This move comes as GameStop explores new ventures, including investments in Bitcoin.
  • GameStop’s recent investment in Bitcoin as a treasury reserve asset marks a significant shift for the company, moving beyond its traditional focus on video game retail. This foray into cryptocurrency represents a potentially high-reward, high-risk strategy.
  • Cohen’s investment can be interpreted as a strong signal to investors and the crypto community that GameStop is serious about its digital transformation. The company is exploring options like NFTs and crypto payments, indicating a potential move towards becoming a Web3 company.

The timing is…interesting. GameStop just closed a $1.5 billion capital raise. A hefty sum, even for a company with a history as wild as GameStop’s. And now, Cohen’s personal investment. It feels less like a calculated financial maneuver and more like a guy putting his money where his mouth is. Or, perhaps, a guy who believes in the plan, whatever the full extent of that plan may be.

Bitcoin and Beyond

Let’s be honest, GameStop investing in Bitcoin felt like something out of a fever dream a year ago. The video game retailer, known for cartridges and consoles, suddenly dipping its toes into the world of cryptocurrency? It raised eyebrows, to say the least. But here we are. They’re positioning Bitcoin as a treasury reserve asset, which, in plain English, means they’re hoping it’ll hold its value – or even increase – over time. It’s a gamble, sure, but one they’re apparently willing to take.

Cohen’s purchase feels like a signal. A signal to investors, maybe, that he’s committed to this new direction. A signal to the crypto community, perhaps, that GameStop isn’t just dabbling. It’s a statement, delivered in the language of stock purchases. And it’s a pretty loud statement at that. Ten million dollars isn’t chump change. It’s a bet. A big one.

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The question now is, what’s next? GameStop has been hinting at a broader digital transformation for a while. Bitcoin is just one piece of the puzzle. Will they launch their own NFT marketplace? Will they integrate crypto payments into their online store? Will they become a full-fledged Web3 company? Nobody knows for sure. But Cohen’s investment suggests they’re serious about finding out.

It’s easy to get caught up in the hype, the memes, the short squeezes. But beneath all the noise, there’s a real story unfolding at GameStop. A story about a company trying to reinvent itself in a rapidly changing world. And Ryan Cohen, for better or worse, is the one writing the next chapter. It’s a chapter that now includes Bitcoin, a whole lot of money, and a whole lot of uncertainty.

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