There’s an old, cynical saying in marketing. It suggests you can sell anything if the story is right. Anything at all. A crypto project co-founder once took this idea to its logical, and rather foul, conclusion.
- A memecoin named SPSC emerged, directly referencing a crude marketing theory proposed by Chase Herro, co-founder of World Liberty Financial, about selling anything with the right narrative. World Liberty Financial, which has ties to the Trump family, publicly announced its intention to buy the token, treating the coin as an homage.
- The endorsement, delivered via X, caused the SPSC price to surge by over 143%, demonstrating the immediate market impact of social media hype and insider validation in the crypto space. Although the project tweeted its support, on-chain data currently shows that World Liberty has not yet executed any purchases.
- The token’s value is purely narrative-driven, as it has no underlying utility, making it a meta-commentary on marketing itself. The community actively positioned SPSC as part of the World Liberty ecosystem by pairing it with World Liberty’s stablecoin, USD1, hoping to bridge the connection.
Back in 2018, Chase Herro of World Liberty Financial reportedly claimed that even “sh*t in a can, wrapped in p*ss, covered in human skin” could fetch a billion dollars with the right narrative. It was a graphic, irreverent test of a theory. And now, the market is putting that theory to the test.
A new memecoin has emerged, taking its name directly from Herro’s crude thought experiment. It’s called SPSC, which stands for exactly what you think it does. For weeks, it was just another token floating in the digital ether. Then, the man whose words inspired it, or at least his company, took notice.
On Monday, World Liberty, a crypto project with connections to President Donald Trump’s family, announced its support. The project’s official account on X, formerly Twitter, declared its intention to buy in.
Buying $SPSC because the trenches finally found religion in USD1 memes.
If they’re gonna make a coin in honor of our WLFI Co-Founder… we’re in 🦅☝️
— World Liberty Financial (@worldlibertyfi) May 20, 2024
The message was clear. They saw the token not as a random joke, but as an homage. Chase Herro himself reposted the message, adding only a simple emoji of a can. The signal was sent.
The market, as it often does in these situations, reacted instantly. According to data from DEX Screener, the price of SPSC rocketed, surging at least 143% in a very short time. Traders who were holding the token saw their positions swell. Those who weren’t scrambled to get a piece.
It was a classic memecoin rally, fueled by a potent mix of social media hype, insider endorsement, and the sheer absurdity of the situation. The coin, born from a joke about marketing, was now a perfect example of it.
After the initial frenzy, some of the gains were given back. That’s the typical pattern. A huge spike, followed by a partial retracement as early buyers take profits. Still, at the time of this writing, SPSC is up about 130% on the day. It’s trading at roughly $0.0063, with a total market value of around $6.8 million.
That’s a respectable figure for a token whose name can’t be printed in most newspapers. But here’s where the story gets a little more complicated.
World Liberty Financial said they were “in.” Their post was unambiguous. Yet, a look at their on-chain wallets tells a different story. According to data from the analytics firm Arkham, the project has not yet begun to accumulate SPSC tokens. The promise has been made, but the purchase orders have not been filled.
This isn’t to say they won’t. A large purchase could be planned. But for now, the endorsement is purely verbal. It’s a powerful reminder that in crypto, a tweet can move markets just as much as a transaction. Sometimes, even more so.
The World Liberty treasury is certainly large enough to make a splash. It’s valued at over $7.4 billion. However, it’s important to look closer at that number. A full $7.1 billion of that value is held in the project’s own WLFI tokens. This is common practice for crypto projects, but it means their liquid capital for buying other assets is a fraction of the headline number.
The SPSC token itself isn’t a complete stranger to the World Liberty ecosystem. It’s a Solana-based coin, created in early November using a token launchpad called Bonk.fun. From the start, its community has worked to create a connection.
Traders in the memecoin “trenches,” a term for those who spend their days hunting for low-cap gems, have actively positioned SPSC as part of the World Liberty family. A key part of this strategy was making its main trading pair World Liberty’s own stablecoin, USD1. They built a bridge, hoping someone important would walk across it.
On Monday, it seems they got their wish. The endorsement, even if it’s just words for now, validates their efforts. It shows how a dedicated community can will a connection into existence, creating a self-fulfilling prophecy.
So what does this all mean? It’s a fascinating case study in memecoin mechanics. These assets have no utility. They don’t power a new technology or solve a complex problem. Their value is derived entirely from attention and belief. They are pure narrative.
SPSC might just be the purest narrative of them all. Its entire existence is a meta-commentary on its own nature. It’s a token based on a quote about how a good story can sell anything. The story is now about the token itself. It’s a snake eating its own tail, and for traders, that’s a beautiful, and potentially profitable, sight.
The question now is whether World Liberty will follow through. Will they put their money where their tweet is? If they do, it could send SPSC to new heights. If they don’t, the token could fade back into obscurity, a funny footnote in crypto history. The market is watching the wallet, waiting to see if the joke has one more punchline.
