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Upbit Eyes Nasdaq Listing Backed By Tech Giant Naver

November 24, 2025
in Adoption
Reading Time: 3 mins read
Upbit Eyes Nasdaq Listing Backed By Tech Giant Naver

South Korea's top crypto exchange, Upbit, backed by tech giant Naver, is reportedly planning a Nasdaq listing amid 85% profit growth. This move signals mainstream validation for the thriving digital asset platform, competing with rival Bithumb.

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South Korea’s biggest crypto exchange is getting ready for its American debut. Upbit, a name that commands the lion’s share of trading volume in its home country, is reportedly preparing to list on the Nasdaq.

  • Upbit, South Korea’s leading crypto exchange, is reportedly preparing for a listing on the Nasdaq, signaling a major move toward the U.S. market.
  • The exchange is operated by Dunamu, which recently agreed to merge with Naver, one of South Korea’s largest technology conglomerates.
  • Dunamu shows strong financial health, reporting 85% year-over-year profit growth and tripling its dividend payments, underpinning its ambition for a U.S. listing.

This isn’t some wild rumor whispered in a chatroom. According to the Seoul Economic Daily, the move is a serious consideration. But the story here isn’t just about one exchange going public. It’s about who is holding the ticket.

Upbit is operated by a company called Dunamu. And Dunamu recently agreed to merge with Naver, one of South Korea’s absolute technology titans. Think of Naver as a mix of Google, Amazon, and a half-dozen other services rolled into one dominant internet conglomerate. It’s a household name in Korea.

The deal is structured as a stock-swap transaction. This isn’t a simple acquisition. It’s more like a corporate fusion, folding the country’s top crypto platform into its top technology group. The wild frontier of digital assets is being brought into the heart of the corporate establishment.

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So, when we talk about Upbit eyeing the Nasdaq, we’re really talking about a division of a tech behemoth looking for a global stage. This changes the entire dynamic.

A move like this isn’t born from desperation. Far from it. Regulatory filings from Dunamu paint a picture of a company firing on all cylinders. Over the past year, it reported an 85% year-over-year growth in profits.

That kind of performance is impressive in any industry. In the volatile world of crypto trading, it’s a signal of deep market entrenchment. They aren’t just surviving the market swings. They are thriving in them.

Even more telling, Dunamu tripled its dividend payments to shareholders. You don’t do that if you’re worried about next quarter’s payroll. It’s a move of quiet confidence, a way of telling the world that the balance sheet is solid.

This financial health is the foundation for a Nasdaq ambition. It allows Upbit to approach Wall Street not with a tin cup, but with a compelling growth story. They aren’t asking for a lifeline. They’re offering a piece of a profitable, high-growth machine.

Of course, Upbit isn’t alone in its ambition. The South Korean exchange market is a competitive space, and the race to go public is heating up. Its chief rival, Bithumb, has been working on its own public market push for some time.

Bithumb has been reorganizing its business structure, spinning off its non-exchange divisions to streamline for a potential IPO. They even explored a U.S. offering a few years back, so the idea has been floating around their offices for a while.

This sets up a classic rivalry. Who will be the first to ring that opening bell in New York? Being first carries bragging rights and can capture the attention of a whole new class of global investors.

Why the Nasdaq, though? Why go through the immense hassle of a U.S. listing? It’s about more than just raising capital. A Nasdaq listing is a stamp of legitimacy. It means subjecting yourself to the rigorous disclosure and accounting standards of the U.S. markets.

For a crypto company, that kind of transparency can be invaluable. It helps build trust with large, conservative institutional funds that might still be wary of the digital asset space. It signals that you’re ready to play by the established rules.

It’s important to keep things in perspective. The report that sparked this conversation was thin on specifics. There’s no official timeline, no target valuation, and no mention of which investment banks might be underwriting the deal. We are still in the early stages of this story.

Still, the logic is sound. A dominant regional player, backed by a tech giant and boasting strong financials, decides to list on the world’s premier technology exchange. If it does happen, it would be one of the most significant U.S. listings for an Asian crypto exchange to date.

The path from Seoul to Times Square is paved with regulatory hurdles and immense paperwork. But with the power of Naver behind it, Upbit may just have the resources to make that journey. We’ll be watching closely.

Tags: Crypto ExchangesCrypto NewsCryptocurrencyCryptocurrency ExchangesCryptocurrency RankingsDigital AssetsEconomic ImpactGlobal AdoptionIndustry AnalysisTrading Volumes
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