Well, would you look at that? Trump Media and Technology Group, the folks behind Truth Social, just made a rather large splash in the crypto pond. They announced a private placement offering, a way to raise money from a select group of investors, totaling nearly $2.5 billion. And the big news? A good chunk of that cash is headed straight for a corporate Bitcoin treasury. It seems the digital gold rush is still on, even for the big names.
- Trump Media plans to invest a significant portion of a $2.5 billion private placement offering into Bitcoin. This move signals a major embrace of cryptocurrency by the company.
- Devin Nunes, CEO of Trump Media, framed Bitcoin as a tool for financial freedom and a way to defend against financial institutions. The company also sees potential for crypto in payments and a utility token.
- The company is not new to crypto, as it already has a financial technology brand called Truth.Fi, which has been investing in Bitcoin and similar assets. They are now ready to increase their investment.
This isn’t pocket change, not by a long shot. The $2.5 billion includes $1.5 billion in common stock, which is just shares of the company, and another $1 billion in convertible notes. Think of convertible notes as a loan that can turn into company shares later, usually at a set price. Trump Media plans to put Bitcoin right there on its balance sheet, alongside the $759 million in cash and other investments they already had by the end of the first quarter of 2025. It’s a bold move, putting digital currency right next to the old-fashioned stuff.
So, why Bitcoin? Devin Nunes, the CEO and Chairman of Trump Media, put it pretty plainly in a press release. He called Bitcoin an “apex instrument of financial freedom.” Now, that’s a phrase that certainly gets your attention, isn’t it? He also said holding crypto will help the company “defend” itself against financial institutions. It sounds like a bit of a battle cry, doesn’t it? They also see it creating “synergies” for payments and even a utility token for Truth Social and Truth+. That’s a lot of big ideas for one digital coin.
This isn’t Trump Media’s first dance with crypto, either. The company, which trades on Nasdaq under the ticker DJT, also runs Truth.Fi. That’s their financial technology brand, launched back in January. Truth.Fi got the green light to invest up to $250 million of its own cash reserves into things like Bitcoin and other “similar cryptocurrencies or crypto-related securities.” So, they’ve been dipping their toes in the water for a bit, and now they’re ready to jump in with both feet, it seems.
Of course, this announcement didn’t come out of nowhere. There were whispers over the weekend about Trump Media planning to raise $3 billion for Bitcoin and other cryptocurrencies. Trump Media, in their usual direct fashion, denied those stories. They reportedly said the Financial Times, the newspaper that broke the initial story, had “dumb writers.” Sometimes, the best way to deny a story is with a bit of a jab, isn’t it?
For those wondering who will hold all this new Bitcoin, Trump Media has that covered. Crypto.com and Anchorage Digital will provide custody for the company’s Bitcoin treasury. Think of them as the very secure digital vaults where the Bitcoin will live. It’s a smart move to use established players for something so important.
This whole idea of a company putting Bitcoin on its balance sheet isn’t entirely new. Remember Strategy, the company formerly known as MicroStrategy? They pretty much started this trend. They’ve been buying Bitcoin for ages, and their total holdings are now a staggering 580,250 BTC. It’s a lot of Bitcoin, enough to make other companies consider if they should follow suit. Trump Media is certainly not the first, but they are making one of the biggest moves we’ve seen in a while.
