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Home Adoption

Coinbase Bets on USDC, Sees 42% Revenue From Stablecoins

July 2, 2025
in Adoption
Reading Time: 4 mins read
Coinbase Bets on USDC, Sees 42% Revenue From Stablecoins

Coinbase is expanding beyond crypto trading, focusing on USDC stablecoin adoption. They're building payment solutions and partnering with Nodal Clear for futures. Coinbase's Base blockchain processes billions in USDC. With a stake in Circle, Coinbase aims to make USDC a key growth driver in finance.

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Coinbase, the crypto exchange many of us know, is quietly shifting gears. It’s not just a place to buy and sell digital coins anymore. Think of it more like a builder, putting down the digital roads for others to travel. And the fuel for these new roads? Circle’s USDC stablecoin.

  • Coinbase is evolving beyond a simple crypto exchange, focusing on building infrastructure for stablecoin adoption. This includes payment solutions and platforms for businesses.
  • The company has a significant stake in Circle, the issuer of USDC, and a revenue-sharing agreement, incentivizing the growth of USDC usage.
  • Coinbase is positioning USDC as a key component of its long-term growth strategy, aiming to establish it as a core utility for payments and decentralized finance.

This move, according to a recent report from Wall Street broker Bernstein, positions Coinbase as a major player in pushing stablecoins into everyday payments and financial services. It’s a big step beyond just being a distributor of the coin.

Coinbase has been busy. They recently rolled out Coinbase Payments. This service, built with help from Stripe and Shopify, aims to make transactions smoother. They also launched Coinbase Business, a platform aimed at startups and smaller companies. Both of these new ventures rely on USDC, that stablecoin pegged to the U.S. dollar.

It’s not just about payments, either. Coinbase is also making moves in the futures market. They’ve partnered with Nodal Clear. This collaboration means USDC can be used as collateral for futures trades in the U.S. markets. It’s a sign that institutions are starting to trust these digital dollars for more serious financial activities.

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Bernstein analysts, led by Gautam Chhugani, pointed out some impressive numbers. Coinbase’s own blockchain, called Base, has already seen over $3.7 billion in USDC flow through it. Even more striking, it has processed a staggering $6.8 trillion in USDC-related settlement volume so far this year. That’s a lot of digital money moving around.

A Deeper Connection

Now, why is Coinbase so keen on pushing USDC? Well, the relationship runs deeper than just a business partnership. Coinbase actually holds a direct equity stake in Circle, the company that issues USDC. On top of that, they have a revenue-sharing agreement for the stablecoin.

This agreement, as Chhugani explained, is quite favorable for Coinbase. For USDC held directly on Coinbase’s platform, the exchange gets to keep 100% of the interest income. For USDC held elsewhere, Coinbase and Circle split the revenue down the middle, a 50:50 deal. It’s easy to see why Coinbase would want to see USDC usage grow.

For those new to the scene, what exactly is a stablecoin? Simply put, it’s a type of cryptocurrency designed to hold a steady value. Unlike Bitcoin, which can swing wildly in price, stablecoins are typically pegged to a more stable asset, like the U.S. dollar or even gold. They’re crucial for the crypto market, acting as a reliable bridge between traditional money and digital assets. They also make international money transfers much quicker and cheaper.

The revenue generated from stablecoins has become a significant part of Coinbase’s financial picture. Chhugani noted that non-trading revenue for Coinbase has seen massive growth. It jumped from $181 million in 2020 to $2.8 billion in 2024. This now accounts for a substantial 42% of their total revenue. That’s a huge shift, showing how important these stable assets have become.

This focus on scaling USDC’s utility across payments and decentralized finance, or DeFi, signals Coinbase’s strategy. They’re aiming to anchor USDC as a long-term growth engine for the company. It’s about building something beyond just the trading fees that have historically driven their business. It’s a smart play, turning a stable asset into a stable income stream.

The Road Ahead

Bernstein seems to like this direction. They’ve slapped an “outperform” rating on both Coinbase and Circle. Their price targets suggest they see significant upside, with $510 for Coinbase and $230 for Circle. It’s a vote of confidence in this burgeoning partnership and the broader potential of stablecoins in mainstream finance.

Think about it: if you’re a business owner, wouldn’t you rather accept payments in a currency that doesn’t fluctuate wildly day to day? USDC offers that stability. Coinbase is essentially building the infrastructure to make that a reality for more businesses, large and small. It’s like they’re offering a digital toll booth, but one that’s open to everyone and accepts a reliable form of payment.

The success of Base, Coinbase’s own blockchain, in handling such large volumes of USDC is also telling. It suggests that the technology is ready for prime time. The sheer amount of settlement volume processed hints at a growing confidence in using these digital dollars for significant financial operations. It’s not just small transactions anymore; we’re talking about serious money moving through these channels.

This strategy also aligns with the broader trend of making digital assets more accessible and useful. For years, crypto has been seen by many as a speculative playground. But with stablecoins like USDC and platforms like Coinbase Payments, the focus is shifting towards utility. It’s about using these tools for actual commerce and financial management, not just betting on price movements.

So, what does this mean for you and me? It could mean easier ways to pay for goods and services online, perhaps even faster and cheaper international money transfers. It might also mean more businesses accepting digital currencies, making the crypto landscape feel a bit more grounded and practical. Coinbase’s push with USDC is a clear signal that the industry is maturing, moving from niche speculation to broader financial integration.

It’s a fascinating space to watch. As Coinbase continues to build out these services, the adoption of stablecoins for everyday use could accelerate. It’s a quiet revolution, happening one transaction at a time, powered by a digital dollar that aims to stay steady.

Tags: Blockchain AdoptionCrypto ExchangesCryptocurrencyCryptocurrency AdoptionCryptocurrency ExchangesCryptocurrency InfrastructureDecentralized FinanceDeFi (Decentralized Finance)Payment SolutionsStablecoins
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